Mugello becomes major holiday destination. In fact Mugello & Tuscany took part in the Swiss International Tourism Fair . The fair which was held in Lugano, Switzerland, from 29th October to 1st November 2016 saw over 200 exhibitors from the whole Europe and a few from Asia and America.

Mugello becomes major holiday destination. With our highly creative stand and our enthralling holiday proposals we wanted to explain our business philosophy and bring home the idea of authentic holidays. Judging by the great success we had, in terms of contacts and thus of prospective bookings, we can say that the goal has been fully reached !!


For three days our stand was the most overcrowded with visitors. Our staff has come in contact with hundreds of people. Our stand featured many elements of appeal, one for all the food and the local products. Many of these products have been prepared on site by our chef Cristian Borchi. (we have already talked in this blog about potato tortelli from Mugello …)..

Also very much followed was the official tasting of great Tuscan wines, particularly the wines of the Mugello. Some of them are emerging wines, but already recognized and prized in the connoisseurs’ world. Tuscany is of course pretty much known to everyone and tourist proposals are almost endless. However the audience seeemed to really enjoy our proposals. They liked them both for the care with which they were presented and for the full customization options. Needless to say many were struck by the new tourist bet of our agency. We’re talking of the Mugello Valley whose presence along with that of Florence was the key also to the success of our new video.

All of these positive feedbacks do nothing but increase the desire to offer the best to our customers. An authentic and unforgettable holiday in Tuscany, Florence and the Mugello Valley !! 

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